YouTube is the world’s most widely used video platform, with over 70% of content watched through algorithmic recommendations. While prior audits have examined polarization in YouTube’s long-form video recommendations, the platform’s fast-growing Shorts feature remains understudied. In this paper, we present the first large-scale audit comparing political content exposure and engagement dynamics across short-form and long-form videos on YouTube. We design a matched audit based on the insight that many news media organizations publish matched short and long versions of the same content and collect 50,000 pairs of long-form and short-form video recommendations from both political and nonpolitcal seed videos. We analyze recommendations along several dimensions: the frequency of political recommendations, the diversity of retrieved videos, the engagement those videos receive, and finally, the partisan alignment between recommended videos and seed videos. Our results highlight fundamental differences between each algorithm and we hope we can inform future research in auditing and analyzing the impact of YouTube recommendations across new video modalities.
Long Story Short: Auditing Political Polarization in Recommendations for Long- vs. Short-form Videos on YouTube
Shaokang Jiang, Arshia Arya, Seoyoung Kweon, Ivan Liang, Deepak Kumar, and Kristen Vaccaro